Only to see a simple display with a simple garment decoration is probably not arouse the interest purchased. 1, the concentration of display methods focus on retail merchandising display method is the most common and most widely used method. When consumers into the clothing store, only to see a simple display with a simple garment decoration is probably not arouse the interest purchased.
when consumers entered the clothing store, only to see a simple display with a simple garment decoration is probably not arouse the interest purchased. Clothing store is the brand important part of the performance style, colorful shop atmosphere to create a good design is not only selling space, is more important is the brand to attract the attention of consumer objects, the effective retention time of the customer in the shop. During this time, the shop can use store advertising system, the salesperson's persuasive tools to promote customer interest in the garment itself, and eventually completed the purchase process. So, what does the atmosphere of how to design shop?
1, concentrated display method focused retail merchandising display method is the most common and most widely used method. It is to focus the same kind of goods on display in one place. This method is most suitable for fast turnover of goods. The following commonly used in the current height 165cm shelf,cheap UGG boots, for example, the display of goods for the four distinguished Dan, and Dan should be displayed for each commodity for any one setting.
(1) the previous paragraph. The top shelf, height between 120cm to 160cm, the paragraph number of recommended products for display, or deliberately producing the goods, the goods to a certain time to move to the next level is the gold line.
(2) of gold on display line. Gold generally display a high degree of line between 85cm to 120cm, which is the second layer of the shelf is most likely to see the human eye, hand-pick the most vulnerable position of the display of goods, it is the best display location. This location is usually used to display high-margin products, its own brand products, exclusive agent or distributor of merchandise. The location of the most taboo display no margin or low margin goods, like that in terms of the supermarket is a major loss of interest.
(3) the middle. The third layer is the middle shelf, and its height is about 50cm to 85cm, this location is usually used to display some low-profit commodity or commodities in order to ensure complete sexual, and because of the needs of customers had to sell the goods. Can also be placed on display the original line segment and the gold has entered a recession commodity goods.
(4) the following paragraph. The lowest level of the shelf for the next segment, the degree in general business from the ground about 10cm to 50cm. This position is usually on display number of larger, heavier weight, fragile, margin low, but relatively rapid turnover of goods, but also display some consumers found the brand of low elasticity of the goods or consumer goods. In the retail supermarket goods display by category centralized method is the most basic display method, which constitutes the basis for the supermarket store displays. The special exhibition focused on display-based method is based on the changing nature of the display, there are mainly the following:
2, neat display method according to the size of the shelf to determine the length of a single commodity, width and height of the row number of faces, the goods neatly stacked together in order to highlight the amount of goods sense approach. General configuration neat display shelf display shelves at the end of the central, display a large number of goods in the supermarket want to sell to customers of goods and merchandise discount rate, or high due to seasonal needs of customers to buy, purchase a large quantity of goods, such as cool summer drinks. Neat display method was sometimes difficult to pick up the customers when necessary, make appropriate changes.
3, random display method is to give customers a \Display method using random display of equipment used, usually a round or square mesh basket, while also expressed special sales with the brand. Random display position of the network configuration of basket basically the same neat display, but also can be configured to display frames in the central aisle, the close to one side of the shelves in the next, or configure a neglected area in the store to promote the at the display merchandise.
4, disc display method is to be installed on the bottom as the cartons of goods coils stay after incision, and then piled up as the unit disk method. This will not only accelerate the speed of display of goods, and to some extent prompted customers to buy FCL. Some disc on display, as only the top layer disc display, and not open the box below to display up FCL. The location of disc display rack, display shelf with neatly line can also be displayed in the Import and Export Department.
5, use either method it is a random display of neatly displayed with both the characteristics of and random display of display methods, its function can also have the characteristics of the above two methods, but used along with random display rack configured The location should be consistent with the neat display,UGG shoes, but not as random and sometimes have to configure the display rack display rack in the center aisle or in other places.
6, end of the first display method is the so-called end of the first double-sided ends of the central display shelf is the largest customer through traffic, and from the place where the highest frequency. End generally used to display to recommend new products to customers, as well as high-profit products. End products on display is a combination of commodities if commodities more attractive than the single, so should be modular display ends, the associated strong commodity-based.
7, island display method in the supermarket entrance, middle or bottom do not set the central display shelves, and configure the special use of the booth, so the display method of display is called the Island. The tools generally have freezers, large mesh cargo platform or basket, in addition to a number of small channels in the space randomly, and the moving display of island activities required units, coupled with loose wheels baskets and other display equipment.
8, narrow central display method in order to break the monotony of display rack display a sense of orientation in the central display shelves, partitions layers removed, leaving only the bottom of the shelf to form a long and narrow space, the special display, this display method is called narrow display. The display of goods is best to introduce new products to customers or high-profit goods,Bailey UGG boots, generally only one or two single items of goods, can play a better promotional effect.
9, highlight the prominent display method display method is to break the sense of monotony, to attract customers into the center display rack, the rack in front of the central display will be a special display in a prominent position in the method. If this surface as a prominent platform, and accumulation of goods in its top or bottom of the central shelf display rack made of an outstanding board, and then accumulate in this board products.
10, hanging three-dimensional display method will have no flat or elongated,UGGs, hanging up in commodities is called hanging display method. It enables those of the non-stereoscopic three-dimensional products produce good results, and other special display method can add the changes brought about. At present, the factory production of many goods are used for hanging packaging display a pass, such as candy, razors, pencils, children's toys.
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